I've always said there are so many ways to niche OTHER than industry. What ended up working for me was broadening the industries I worked for but going more specific on the kind of content marketing work I did. Instead of niching on an industry, I niched on a problem/scenario.

I've always said there are so many ways to niche OTHER than industry. What ended up working for me was broadening the industries I worked for but going more specific on the kind of content marketing work I did. Instead of niching on an industry, I niched on a problem/scenario.