Mike Bloomberg is trash.
His racist policies as mayor have harmed millions of BIPOC in my city, and his presidential bid fucked up the primaries in ways that shut out some truly great candidates.
However, today I just realized that there's a huge piece of inspiration I should be taking from his company.
Damn it, I hate when I get good ideas from bad people. 😂
Here's what I mean:
Since I started Work Brighter, I've known that I wanted to offer 3 things: content, community, and tools.
And I haven't seen a lot of other media companies with those types of offerings.
You see a lot combining content and community, or community and tools, but I hadn't found as many combining tools and content.
But then I learned about Bloomberg Terminal.
And I don't know much about it, because it's for an industry I absolutely do not understand no matter how hard I try.
Here's what I do understand:
The Bloomberg organization has both a media arm and a technology arm, each serving the same target customer in different ways, solving different problems.
That's exactly what I want to do with Work Brighter, but have had a hard time finding modern examples of.
I guess I need to look more into Bloomberg, and just separate the business model from the person after whom the business is named.
But ugh, sometimes I don't wannaaaaaa. 😂
If this essay helped you learn something or think differently, please consider sending a tip. I love writing about doing marketing differently, but spending my energy this way has real repercussions for my health and business.