Why I'm starting to make infographics for all my best content

Published

August 21, 2020

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If this essay helps you learn something or think about marketing and inclusivity differently, please consider sending a tip. I love writing about doing marketing differently, but spending my energy this way has real repercussions for my health and business.

When I first started Work Brighter's Instagram account, I started repurposing its blog posts into images a lot.

Quote graphics, illustrations, but most importantly, those social media infographic/slide deck hybrids that are so popular right now.

Now as I'm putting the finishing touches on the BrittanyBerger.com rebrand, I'm trying to create AT LEAST one of these mini infographics per blog post and offer.

These graphics end up being super shareable and people love them, BUT that's not the main reason I'm trying to create so many of them.

The process of distilling a long-form piece of writing down to a square infographic...MAYBE a handful of slides of them...is an AMAZING creative exercise.

It forces you to identify the most important ideas and figure out how to illustrate them as simply and clearly as possible.

Once you do that, all the long-form stuff on that topic, all the presentations and webinars...become SO much easier!

(This idea partially came from @fortelabs and progressive summarization, so if you're interested in it definitely check out his work on Building a Second Brain.)

I think this is the thinking behind sketchnotes, too, which I have always loved the idea of. I've just always felt like I didn't have the quick thinking or sketching skills to try that.

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If this essay helped you learn something or think differently, please consider sending a tip. I love writing about doing marketing differently, but spending my energy this way has real repercussions for my health and business.