In the second half of 2020, I boosted BrittanyBerger.com's opt-in conversion rate from ~2% to ~10% There were no quick tricks or hacks, everything changed from the tool I was using to the lead magnets being offered to the overall brand positioning. Marketing is holistic.

In the second half of 2020, I boosted BrittanyBerger.com's opt-in conversion rate from ~2% to ~10% There were no quick tricks or hacks, everything changed from the tool I was using to the lead magnets being offered to the overall brand positioning. Marketing is holistic.